AIG Retirement Services

Position: Sr. UX Designer - Email Marketing Specialist


As the Email Marketing Specialist - Sr. UX Designer, I worked closely with the email marketing team and the creative team to create detailed deliverables for desktop and mobile devices, communicating designs effectively, with attention to detail and best practices.

Responsibilities


  • User search
  • UX Design
  • Wireframing, Prototyping
  • UI Design + Interations
  • Usability Testing

Tools used.


Adobe XD, Ampscript, PHP, HTML, CSS

(Part 1) Objective


The objective was to design shared components, developed in Adobe XD for the SalesForce Marketing Cloud platform. The platform will have a streamlined process and be tailored to reflect a unique brand identity efficiently. I ensured smooth integration, migration, and effortless management and maintenance of a single code base system.

The Process


(Part 2) UX Task Flow

(Part 3) Low Fidelity - Wireframe


After identifying the content structure for the email, I began wireframing how this content could be put into sections. I utilized Adobe XD as the foundation for the wireframe skeleton. I also integrated industry UX best practices to produce a unified and consistent design structure and system for various sections of pages from landing email template to follow up pages.

Visual Hierarchy


Having clear and organized UI and UX specifications is essential to ensure a smooth transition from design to implementation. This document aims to clearly outline and explain the user interfaces and specifications, which include page framework, actions, configurable values, and a blueprint of each element or component's function within Adobe XD’s functional aspect.

(Part 4) High Fidelity - Visual Design


The design elements for the platform utilize SalesForce Marketing Cloud as a foundation. Each component can be defined and customized based on each brand image. As part of my responsibilities, I created new email templates and functions that were identified as missing during the gap analysis. Specifically, these new email templates were primarily focused on formality and functionality.

(Part 5) Final Email Design


Through my work at AIG Retirement Services, I have collaborated with several known elements, including Adobe XD, SalesForce Marketing Cloud, AMPscript, Litmus, Email on Acid, HTML, and CSS. Each with modifications and customizations, which we incorporated using the SalesForce Marketing Cloud platform and configuration files. This setup facilitated the ease of use and allowed the marketing team to add or modify features with ease.